The Habit Burger Grill There You Hab It. The Habit was born in Santa Barbara. It runs through every cubic liter of their Californian blood. And there’s nothing that embodies the spirit of Santa Barbara more than two people riding a fake horse on the beach, right? FEATURED IN: AdAge, AgencySpy CD: Natalia FredericksCreatives: Sarah Keats // MeAgency: Party LandDirector: Cody OsborneProduction Co: Goondocks